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Gen AI Video

AI-directed films by Stas May / West Street Labs. Select a film to watch.

Black-and-white night scene with a figure seen from behind and pedestrians on a wet city street

IN THE DEAD OF NIGHT

AI-directed ↗
Layered face framed by vertical yellow light bars and a pale blue blur

HEADZ

AI-directed ↗
About the practice

Production craft,
expanded.

Stas May is the founder and Executive Creative Director of West Street Labs. His approach is built on more than fifteen years as a photographer and director in fashion and commercial production.

Today the practice is moving generative production forward: visual development, image-making, hybrid workflows, and practical guidance for creative teams. He leads the concept, visual language, and final standard.

Start somethingnew.